Launching EUR & GBP Accounts for People Paid Across Borders

Owned end-to-end product marketing for the launch of EUR and GBP accounts for global professionals

300+ New accounts created in the first month

6-fig Deposits ($ value) within the first month

Year 2026

Category GTM & Product Launch

Role Product Marketing Manager

Team Product Lead, Brand Designer, Product Designer, UK Country Launcher, Engineers

Skills

Positioning Growth Strategy Creative Direction Product Testing

EUR & GBP accounts are here: open an account in your own name, receive payments without delay or extra fees

Onboard to the rescue EUR & GBP accounts are here: open an account in your own name and receive payments without delay or extra fees

How to create your EUR & GBP accounts on Onboard

Launch visuals for EUR & GBP accounts

01 · Challenge

After we launched our USD accounts, global professionals still asked for EUR and GBP accounts to receive payments. Receiving in one place and sending to another meant lost time, money and trust. They needed to receive EUR & GBP payments into one account and send out from that same account

02 · Our Approach

We gave people a direct path from earning to spending

We built EUR and GBP accounts so professionals could finally receive funds and send money out in the currency they want to.

What I Did

Owned the product marketing strategy from launch concept through execution, coordinating across product, design and engineering timelines
Directed creative assets for the launch campaign, including in-app announcements, social content, outbound messages and community copy
Used comparative analysis against competitor offerings to sharpen our pricing and feature positioning ahead of launch
Coordinated with a UK-based marketer to gain entry into the United Kingdom and Europe at large
Crafted positioning that repositioned Onboard from a remittance-first app into a true neobank for global professionals

03 · Launch carousel