Building Onboard's Cross-Border Payments Products for Businesses

Led product, content and brand marketing for Onboard's launch into B2B global payments.

8-fig Transaction volume ($) within the first three months

4 Global products launched, marketed and activated

Year 2026

Category Market Entry & Positioning

Role Product Marketing Manager

Team Product Lead, Compliance Lead, Engineers, Relationship Manager, Brand Designer

Skills

Product Marketing Content Strategy Brand Positioning GTM Strategy

Onboard Business: one account for all your global business payments. Hold, send and receive money across currencies, all from a single dashboard.

Onboard to the rescue

Payments that move as fast as your business does: send cross-border payments in minutes, not days

International remittance for global businesses: pay suppliers, run payroll, receive from clients

Pay your suppliers, get paid by your buyers: EUR and GBP deposits and withdrawals now live on Onboard Business

Launch visuals for Onboard Business

01 · Challenge

We had built a global neobank people trusted, and it even won us awards. People could receive, send and convert money with ease. Then we noticed the same friction holding businesses back, and they needed rails to move money across borders

02 · Our Approach

Consumer trust turned into infrastructure for businesses

We took everything that made Onboard trusted by individual professionals and rebuilt it as infrastructure businesses could use directly

What I Did

Led product marketing strategy for Onboard's first B2B offering, spanning three distinct products: a self-serve Business App, a developer-facing API and an OTC Desk for high-volume trades
Directed content strategy across the launch, translating technical infrastructure (stablecoin liquidity, FX rails, compliance backing) into clear, business-focused messaging
Led brand positioning for the pivot, establishing Onboard Business as a regulated, proven company
Built messaging around Onboard's existing scale (30,000+ users, $300M+ processed) to give the new business product instant credibility
Coordinated launch materials across channels, including the website, sales deck, media assets and partner-facing collateral
Aligned with product and compliance teams to ensure consistent positioning across every customer touchpoint

03 · Products Launched

Four products, built on one platform

Hover a topic to see more Tap a topic to see more

Track every payment in one place: see every payout, deposit and transfer the moment it happens

USD account for your business: send and receive USD in your business name

EUR and GBP now on your Onboard Business account: deposit and withdraw easily across borders

Pay for the tools that run your business: Figma, AWS, Notion and more, all from one card

Graphics for the four Onboard Business products

04 · Blog

Onboard Business articles

Some of the articles I wrote before, during and after the launch, from business payments to the infrastructure underneath.

A New Dispensation: Onboard for Businesses, Onboard Stories

Introduce a business, earn in USD: join the Onboard Affiliate Program

EUR/GBP now live: deposit and withdraw across borders easily, Onboard for businesses

The infrastructure behind global payments: licensing, liquidity and rails, all in one place

One card built for your business: create, name and track your spend on your cards by their purpose

Onboard vs Wise vs Stripe: which is better for African businesses?

Articles published for Onboard Business

05 · Decks

The decks we sell with

The sales deck that took Onboard Business to market, and the Q3 product report that tracked what came after 3 months.

06 · Results

We went from an idea to real volume in three months

Through blood, sweat and tears, within three months, Onboard Business moved from concept to a product handling real volume.

8-fig Transaction volume ($) within the first three months

4 Global products launched, marketed and activated

07 · Credits

Who made this happen

CEO (now Chairman)Yele Bademosi
CEO / Product LeadPaul Oladimeji
Product Marketing ManagerIfeoluwa Taiwo
Relationship ManagerCollins Romanus
Compliance LeadKofo Abayomi
Brand DesignerJoshua Placca
Decision EngineerTobi Babatunde
COOMemory Naggita
EngineersNonami Animashaun, Nwokenna Kennis, Taiwo Orilogbon, Enoobong Ibanga, Emmanuel Quadri