Featured Projects

Launches, campaigns and programmes I've led, and the results from them

EUR & GBP accounts are here GTM & Product Launch

EUR/GBP Global Accounts

Owned end-to-end product marketing for the launch of EUR and GBP accounts, from positioning through to...

300+New accounts created in the first month
6-figDeposits ($ value) within the first month
 Onboard B2B: one account for all your global business payments Market Entry & Positioning

Onboard Business Pivot

Led product, content and brand marketing across our launch into B2B payments, driving eight-figure dollar transaction volume within...

8-figTransaction volume ($) in 3 months
4Global products launched
Onchain Design Sprint: a 2-week internship programme, July 13 to 22, 2025
Partnerships & Talent Programs

Onchain Design Sprint

Organised a 2-week design sprint in collaboration with Dacoit Design and other brands to create opportunities fo...

7+Designers secured paid roles
100+Designers trained by industry-leading mentors
Onboard consumer website homepage: Your Money, Minus the Worry
Branding & Content

Consumer Product Refresh

Repositioned Onboard as a stablecoin neobank for global professionals, leading creative direction across...

412%Increase in website views in first week
82%Engagement rate increase in first week
Stablecoin Sprint featuring 10+ African products Campaigns & Activation

Stablecoin Sprint

Co-organised and led creative direction. Powered by Base West Africa, cNGN and Uglycash, stablecoin education and adoption...

10+Products got direct visibility
70+Active users onboarded across 3 products
 Onboard Test Pilots cover Product Feedback & Iteration

Onboard Test Pilots

Managed a community of product testers and built the feedback loop between users and the product and engineering teams, optimising...

4Major product features tested and optimised
2Paid roles secured by Test Pilots