Improving Stablecoins Adoption in Africa

Co-organised and led creative direction for a sprint that advanced stablecoin education and product adoption.

In partnership with

Base West Africa
Uglycash
cNGN

70+ Active users onboarded across 3 products

10+ Products got direct visibility

Year 2025

Category Campaigns & Activation

Role Marketing Generalist (Co-convener)

Team Co-convener, Brand Designer, Content Writer, Social Media Manager

Skills

Creative Direction Partnership Management Campaign Strategy

Stablecoin Sprint flyer: 10+ African products, 6 live sessions and a content challenge, September 22 to October 10, 2025

FBI saved the day Stablecoin Sprint artwork: products, education and content, with Tether, dollar and naira coins, September 22 to October 10, 2025

Stablecoin Sprint launch flyer

01 · Challenge

"Stablecoin" was still a buzzword and education was broken across different communities. People knew stablecoins mattered, but had no source of knowledge from industry leaders to actually learn their value and also see how to use them

02 · Our Approach

We brought builders, partners, products and creators together

We contributed to stablecoin education and adoption in Africa with a partnership-backed sprint, pairing live sessions with real builders, products, content and incentives.

What I Did

Co-organised the sprint in partnership with Base West Africa, Uglycash and cNGN, aligning an L2 blockchain, a local stablecoin and a stablecoin neobank around one shared campaign
Led creative direction for sprint materials, including the campaign poster, session promotion and social content
Co-facilitated partnerships and sponsorships that brought credibility and resources to the sprint
Represented Onboard on a live session, bridging practical product use cases with a broader stablecoin view
Helped 10+ African stablecoin products showcase their features, giving builders more visibility

03 · What We Featured